Using data to drive good design
I am a qualified User Researcher and UX Designer, with a passion for understanding human needs, capabilities and limitations as a basis for great design.
I have over 15 years of experience of applying human-centred design to road and railway safety. I am a Chartered Member of the Chartered Institute of Ergonomics and Human Factors. Read more about me >
Some of my work is published in peer-reviewed journals and as conference papers. See publications >
Overview of my experience with UX design methods
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Competitive benchmarking of zero waste shops and car hire websites
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Heuristic evaluation of a vehicle centre console
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Experimental design
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Independent measures, e.g. the effects of vehicle instrument panel illumination on drivers' headlight activation errors
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Repeated measures, e.g. the effects of smartphone use on car driving
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Observational studies
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contextual inquiry to understand safety issues at a rail operation at a seaport
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naturalistic field study of drivers' everyday use of in-vehicle technologies
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usability testing of a zero waste online shop, a car hire website and an classification system for incident causes
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eye tracking of road users approaching level crossings
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Attitudinal studies
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Semi-structured or structured interviews alongside observational studies (validated measures of workload (NASA-TLX), fatigue (KSS), usability (SUS), situation awareness (SAGAT))
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Questionnaire surveys e.g. investigating >7500 railway workers' experiences of fatigue and attitudes towards its management
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Diary study of 30 railway workers' use of fatigue prediction devices
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Qualitative analysis
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matrix analysis of railway incident reports
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affinity diagrams (remotely, Miro) of design issues with car hire websites
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customer journey maps for online zero waste shops
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Statistical analysis
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descriptive statistics, e.g. of the number and rate of 'wrong side' door release incidents on a train network
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hypothesis testing, including t-tests, Chi-Square, Fisher's Exact, ANOVA, Wilcoxon, Mann-Whitney U and Kruskall-Wallis tests, post-hoc tests
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Hierarchical task analysis, e.g. of passenger train dispatch from stations
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Design workshops, using methods such as
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SCAMPER (for level crossing signs)
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Crazy 8s (for a zero waste online shop)
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Interaction design - paper and pencil sketches - for a car hire website
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Prototype development (Figma) for a car hire website
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Wireframe development (Figma) for a zero waste online shop
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Design testing using the research methods above, as a basis for further iterations of the design
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Annotation of designs for handover, for example of a car hire website and a zero-waste online shop
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Research reports (many unpublished) and journal papers. See selected publications>
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Presentation design and delivery, for example:
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to operational staff
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to managers, for example on an analysis of 'wrong side' door release incidents on train, and on fatigue
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to scientific audiences of 100+ people at conferences
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Training courses (for example where it would help a company to act on our research findings) including:
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Human Factors Awareness Training (2-day)
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Human Reliability Analysis Training (2-day)
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